*turns spinning chair*
I've been expecting you.
Because you're awesome and awesome people read awesome blogs like mine.
So, let's do a little bit of education here, a little coin of knowledge isn't too heavy for the bank.
Television sets, more commonly known as TV's, have been commercially available since the late 1920's. These entertainers have since then become a common sight in homes, businesses and industries, serving numerous purposes varying from entertainment to news to advertisements.
Now, I'd like you to focus on the last one.
Advertisements.
They are like atoms. They're everywhere. Except possibly deserts and such landscape areas and prisons and space. Let's just say those places are vacuum. -.-
These little influential, brainwashing ingenious thingy can be spotted in television sets, computers, mobile phones, plastic bags, tissue papers, on the streets and basically everywhere in every form possible. With so much competition in the business world, coming up with better advertisements and displaying them strategically has become something dumb not to do.
However, as we know, not all creatures of the universe are blessed with the talent to use their encephalon, more commonly known as brain.
When I see an advertisement, or when i see anything at all, logic matters pretty much a lot to me.
Because it helps me understand the point. And i do know of the existence of some types of advertisements that just simply don't make any sense.
For instance, take perfume advertisements and underwear advertisements.
When was the last time you saw one that actually makes sense?
Never mind, you're taking too long. :P
Now, i'm not saying that the people behind these videos are brainless. In fact, they are not. When looking at them at a whole, the whole industry's actually pretty senseless when it comes to advertising.
It's not that they're stupid (cuz they're not :D), it's just that that's probably the only way they can advertise. There is in fact a limit as to how logically one can direct a perfume advertisment. You can't convey your message through smell, so you're undoubtedly quite screwed if you don't come up with other means, even if they don't make sense. It's either look stupid or die from bankruptcy due to a flopped business.
Just in case you've not seen any ads or forgot the last one, here are some to refresh your memory :D
Starting with perfume advertisements, let's look at these and try to come up with a possible logic.
Give the advertisers some hope. Join the Rainbow ribbon campaign. :P
Oooookaaay. Let's just put it this way. The guy was wearing the Dolce and Gabbana perfume. He then jumped into the sea to swim. While swimming, the perfume molecules on his body diffused into the sea and made it more fragrant, hence enlightening all marine creatures and plants. When he came out of the water, one such enlightened dolphin which had turned into a girl upon enlightenment, jumped out of the water and kissed her saviour to show her thankfulness. Seeing this, the girl who had appeared in the initial portion of the video got jealous and went away.
You can't argue that the dolphin is the girl. You never saw the girl jump in.
Next one. Alright. The lady is a passionate perfume concoctor. So she goes all the way to an unknown desert with water at some places and none at others to collect ingredients for her latest concoction. She finds weird mushrooms and leaves that pop out of the water, a particular white flower, some lalang grass, and a peculiar tree with strings of red and white flowers hanging from the tip of branches. She is a person who gives importance to quality and makes sure she smells everything before she chooses it to be an ingredient. Having collected all the necessary ingredients, she then prepares the perfume and presents it to you at the end.
TADA.
This guy used to have a low self esteem. However, after using the Chanel perfume, his self esteem skyrocketed and he can't stop smiling to himself. He even rides a car on sea and smiles to himself even more, thinking about all the mobs of girls that will come after him once he reaches shore.
And nope. That is a car. A boat was never shown.
This one is my favourite. Always on TV.
This lady was a normal person who went to a lavender field to enjoy the scenery when she picked a flower that was injected with the perfume. She then smelled it and was instantaneously turned into an airbender. So the advertisement is trying to convey that the perfume is that powerful.
Now, moving on to underwear advertisements. They make no more sense then perfume ads. In fact, I'd rather watch perfume ads than underwear ads ._.
Now for these, I'm not going to logicify them. I just can't seem to bother. :P
Alright so this one's got two in it. AWESOME.
The first one. Okay, so when you pass by two random kids, on a bike, instead of carrying on, what you would do is, stop and turn back to look at the macho guy help them across. And no, you don't look at his muscles. That's too sissy. You're a man. You admire at his underwear.
The second one. That one's perfectly fine. Who says it's awkward when your roommate sees you flashing an underwear scar and passes you some of his underwear? At least it's better than saying, "hey, you've grown too fat for that. Go get some new underwear." Men have feelings too you know.
See?!!
They absolutely make no sense. And underwear advertisements don't even need to make half the sense that perfume advertisements make. Because underwear is a daily necessity. People are still gonna buy your underwear even if they don't understand the advertisement you wasted all your profit on.
Honestly, if you hid the product name from me and showed me the ad and asked me to predict what product it is, my answers would be nowhere near 'perfume' or 'underwear'. For the first perfume ad, it would probably look like a luxury holiday resort advertisement to me. For the second one, I'd say aladdin's magic lamp has been stolen. Third one? Car advert or possibly a waterproof watch advert. Fourth one looks like a movie trailer. o.o
So my conclusion is, instead of contemplating so profoundly and spending so much to make senseless advertisements, keep it simple. Because from laymen perspective, no matter how much time, money and effort you put in, if it doesn't make sense and i don't get your point, what's an advert for? I can't even learn something about the product through the video. In other words, it's completely pointless.
So let's be more awesome and make cooler and more epic advertisements.
And make the world a better place.
With more sensible and comprehensive stuff. :D
I guess that's all for now my wonderful citizens! I may just make another post showcasing nicer and awesomer ads to inspire the struggling ones :P
So till the next time I prove that I'm genius through this blog,
BYE BYE AND STAY AWESOME AND SENSIBLE! :DD
signing off,
the mad scientist with a phd in zoology,
rotten cheesecake. :D
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